{
  "_description": "本文件由 data/ 生成：请改动来源文件，不要改这里。各字段的证据边界见接入指南。",
  "schemaVersion": "1.0.0",
  "kind": "entry",
  "locale": "zh-CN",
  "id": "landing-page",
  "name": {
    "zh": "着陆页",
    "en": "Landing Page"
  },
  "page": "https://designvocabulary.com/zh/entries/landing-page/",
  "self": "https://designvocabulary.com/zh/entries/landing-page.json",
  "alternates": {
    "zh-CN": "https://designvocabulary.com/zh/entries/landing-page.json",
    "en": "https://designvocabulary.com/en/entries/landing-page.json"
  },
  "site": {
    "catalogSchemaVersion": "0.1.0",
    "entries": 137,
    "index": "https://designvocabulary.com/zh/entries/index.json",
    "query": "https://designvocabulary.com/api/query?lang=zh",
    "guide": "https://designvocabulary.com/zh/agents/",
    "llms": "https://designvocabulary.com/llms.txt"
  },
  "provenance": {
    "sourceBacked": [
      "entry.definition"
    ],
    "editorial": [
      "entry.boundary",
      "entry.signature",
      "entry.when",
      "entry.when_not",
      "entry.tradeoff",
      "entry.comparison",
      "entry.rules",
      "entry.relations",
      "entry.implementationNote",
      "entry.behavior"
    ],
    "scope": "定义参考以上来源；数字界面示例、选择建议、条件关系及配方由本样例编辑，尚未经用户研究验证。",
    "editorialStatus": "drafted",
    "specimenData": "fictional",
    "specimenNote": "示例为原创虚构界面；定义附来源，用法与配方为编辑建议。",
    "sources": [
      {
        "id": "landing-uswds",
        "url": "https://designsystem.digital.gov/templates/landing-page/",
        "title": "U.S. Web Design System · Landing page template",
        "checkedAt": "2026-09-16",
        "archive": {
          "status": "pending",
          "confirmed": false,
          "url": null,
          "capturedAt": null,
          "lookupUrl": "https://web.archive.org/web/20260916*/https://designsystem.digital.gov/templates/landing-page/"
        }
      },
      {
        "id": "landing-wikipedia",
        "url": "https://en.wikipedia.org/wiki/Landing_page",
        "title": "Wikipedia · Landing page",
        "checkedAt": "2026-09-16",
        "archive": {
          "status": "unconfirmed",
          "confirmed": false,
          "url": null,
          "capturedAt": null,
          "lookupUrl": "https://web.archive.org/web/20260916*/https://en.wikipedia.org/wiki/Landing_page"
        }
      }
    ],
    "lists": [],
    "ordered": false,
    "listDisclaimer": "席位号是编辑位置，不是评分、排名或人气统计；清单未收满时保持原样，不补足。"
  },
  "entry": {
    "id": "landing-page",
    "type": "layout",
    "name": {
      "zh": "着陆页",
      "en": "Landing Page"
    },
    "aliases": [
      "Conversion Page",
      "落地页",
      "转化页"
    ],
    "granularity": "page",
    "intents": [
      "express-brand",
      "organize-content"
    ],
    "tags": [
      "转化",
      "段落顺序",
      "证据",
      "价格",
      "常见问题"
    ],
    "definition": "为单一转化目标编排的长页面：首屏提出主张，随后依次给出证据、功能说明、价格与常见问题，每一段都为同一个行动铺路，页面结尾再次给出这个行动。",
    "boundary": "判定标准是\"整页只有一个目标、段落按说服顺序排列\"，而不是\"用户从广告点进来的第一个页面\"——后者是流量口径的说法，任何页面都可能是落地位置。它不是首页：首页要同时服务已有用户与新访客、通向多个方向；着陆页只服务一个方向。它也不是产品详情页：详情页要把一件商品的全部属性讲完，着陆页只讲支撑这次转化所需的部分。页面上的证据必须是真实的：伪造的评价、数据或紧迫感属于反模式，不在本词条的做法之内。",
    "signature": [
      "整页只有一个主要动作，在多个位置重复出现",
      "段落按\"主张 — 证据 — 细节 — 价格 — 疑虑\"的顺序排列",
      "全局导航被简化或移除，避免把访客带离这条路径"
    ],
    "when": [
      "需要把外部来的访客引导到一个明确的行动上",
      "产品需要解释才能被理解，一句话说不清",
      "同一产品需要为不同人群维护多个说法，各自独立评估效果"
    ],
    "when_not": [
      "访客已经是用户，来这里是执行任务而不是被说服",
      "页面上的证据无法核实，只能靠制造紧迫感推动",
      "内容需要被搜索、比较与反复查阅，线性顺序反而碍事"
    ],
    "tradeoff": "线性顺序让说服过程可控、效果可比较，代价是它假设所有访客的疑虑顺序相同：已经知道产品的人必须滚过整段铺垫，才能到达真正需要的信息。",
    "comparison": {
      "focus": "把一次访问收束到一个行动",
      "mechanism": "按说服顺序排列的段落，反复给出同一个入口",
      "cost": "假设所有人的疑虑顺序相同"
    },
    "sources": [
      {
        "id": "landing-uswds",
        "title": "U.S. Web Design System · Landing page template",
        "url": "https://designsystem.digital.gov/templates/landing-page/",
        "claim": "该模板给出政府落地页的段落骨架：顶部区块之后是分段的内容区与一个明确的行动召唤，并强调为一个目标服务；本词条的段落顺序据此转述，具体顺序与取舍属编辑判断。",
        "checkedAt": "2026-09-16",
        "archive": {
          "lookupUrl": "https://web.archive.org/web/20260916*/https://designsystem.digital.gov/templates/landing-page/",
          "status": "pending",
          "checkedAt": "2026-09-16T13:31:07.749Z",
          "error": "status-request-failed",
          "jobId": "spn2-68fe1fa76daa3ba305fbc4c47abd026c294facce"
        }
      },
      {
        "id": "landing-wikipedia",
        "title": "Wikipedia · Landing page",
        "url": "https://en.wikipedia.org/wiki/Landing_page",
        "claim": "该条目说明落地页是访客在点击广告或搜索结果后到达的单一页面，通常为一个转化目标而设计，并区分了首页与专门为活动制作的页面；本词条据此划清\"流量口径的落地位置\"与\"为一个目标编排的页面\"这两种用法。",
        "checkedAt": "2026-09-16",
        "archive": {
          "lookupUrl": "https://web.archive.org/web/20260916*/https://en.wikipedia.org/wiki/Landing_page",
          "status": "unconfirmed",
          "checkedAt": "2026-09-16T13:24:55.948Z",
          "error": "status-request-failed",
          "jobId": "spn2-7ecefad1a5cc06ddbd77bd0819348698ed3a988d"
        }
      }
    ],
    "relations": [
      {
        "target": "hero-section",
        "kind": "composes_with",
        "condition": "落地页的第一段需要提出主张并给出入口",
        "reason": "着陆页规定整页的段落顺序，主视觉区实现其中的第一段。",
        "basis": "editorial"
      },
      {
        "target": "comparison-table",
        "kind": "composes_with",
        "condition": "价格或方案段落需要让访客逐项比较",
        "reason": "对比表把多个方案的同一属性放在同一行，比逐段描述更快得出结论。",
        "basis": "editorial"
      },
      {
        "target": "false-urgency",
        "kind": "conflicts_when",
        "condition": "转化压力被伪造的倒计时或库存数字制造出来",
        "reason": "着陆页的说服力应来自可核实的证据；制造不存在的时限会把它变成欺骗性模式。",
        "basis": "editorial"
      }
    ],
    "rules": [
      {
        "when": "页面展示评价、数据或使用规模",
        "instruction": "只呈现可核实的内容，并写明统计口径与时间；没有来源的数字不要放上页面。",
        "strength": "must",
        "basis": "editorial"
      },
      {
        "when": "全局导航在着陆页上被移除",
        "instruction": "仍然保留通往法律信息、隐私说明与联系方式的链接，通常放在页脚。",
        "strength": "must",
        "basis": "editorial"
      }
    ],
    "behavior": {
      "states": [
        "wide",
        "compact"
      ],
      "a11y": [
        "每个段落有标题，标题层级连续且可用于跳读",
        "重复出现的主要动作使用相同的可访问名称"
      ],
      "motion": "滚动触发的入场效果可省略；减弱动态偏好下内容直接可见"
    },
    "demo": null,
    "version": "0.1.0",
    "editorialStatus": "drafted",
    "requirements": [],
    "demoCapabilities": [],
    "implementationNote": "本词条尚无可操作示例；插画为编辑示意，展示段落顺序，不代表已验证的实现。应用到产品前仍须确认页面上的每条证据都可核实，并在窄屏上检查段落顺序是否仍然成立。",
    "image": {
      "src": "/images/landing-page.webp",
      "alt": "一张虚构长页面的缩略示意：从上到下依次是主视觉区、三张并排的证据卡、两段通栏功能说明、三张价格方案卡（中间一张被强调）与四行常见问题，每隔几段重复出现同一个圆形主要按钮，所有文字都是灰色占位条。"
    },
    "searchTerms": [
      "conversion",
      "section order",
      "proof",
      "pricing",
      "FAQ"
    ]
  }
}