{ "_description": "本文件由 data/ 生成：请改动来源文件，不要改这里。各字段的证据边界见接入指南。", "schemaVersion": "1.0.0", "kind": "entry", "locale": "zh-CN", "id": "preppy", "name": { "zh": "学院风", "en": "Preppy (Collegiate)" }, "page": "https://designvocabulary.com/zh/entries/preppy/", "self": "https://designvocabulary.com/zh/entries/preppy.json", "alternates": { "zh-CN": "https://designvocabulary.com/zh/entries/preppy.json", "en": "https://designvocabulary.com/en/entries/preppy.json" }, "site": { "catalogSchemaVersion": "0.1.0", "entries": 137, "index": "https://designvocabulary.com/zh/entries/index.json", "query": "https://designvocabulary.com/api/query?lang=zh", "guide": "https://designvocabulary.com/zh/agents/", "llms": "https://designvocabulary.com/llms.txt" }, "provenance": { "sourceBacked": [ "entry.definition" ], "editorial": [ "entry.boundary", "entry.signature", "entry.when", "entry.when_not", "entry.tradeoff", "entry.comparison", "entry.rules", "entry.relations", "entry.implementationNote", "entry.visual" ], "scope": "定义参考以上来源；数字界面示例、选择建议、条件关系及配方由本样例编辑，尚未经用户研究验证。", "editorialStatus": "drafted", "specimenData": "fictional", "specimenNote": "示例为原创虚构界面；定义附来源，用法与配方为编辑建议。", "sources": [ { "id": "preppy-wikipedia", "url": "https://en.wikipedia.org/wiki/Preppy", "title": "Wikipedia · Preppy", "checkedAt": "2026-09-16", "archive": { "status": "unconfirmed", "confirmed": false, "url": null, "capturedAt": null, "lookupUrl": "https://web.archive.org/web/20260916*/https://en.wikipedia.org/wiki/Preppy" } }, { "id": "preppy-handbook", "url": "https://en.wikipedia.org/wiki/The_Official_Preppy_Handbook", "title": "Wikipedia · The Official Preppy Handbook", "checkedAt": "2026-09-16", "archive": { "status": "unconfirmed", "confirmed": false, "url": null, "capturedAt": null, "lookupUrl": "https://web.archive.org/web/20260916*/https://en.wikipedia.org/wiki/The_Official_Preppy_Handbook" } } ], "lists": [], "ordered": false, "listDisclaimer": "席位号是编辑位置，不是评分、排名或人气统计；清单未收满时保持原样，不补足。" }, "entry": { "id": "preppy", "type": "visual", "name": { "zh": "学院风", "en": "Preppy (Collegiate)" }, "aliases": [ "Collegiate Style", "Ivy Style", "常春藤风格", "校园徽章风" ], "granularity": "experience", "intents": [ "express-brand", "organize-content" ], "tags": [ "徽章", "校园", "条纹", "衬线字体", "传统" ], "definition": "借用美国东北部预科学校与常春藤校园视觉传统的平面语言：盾形徽章与纹章元素、运动队式的粗体字母与数字、海军蓝配酒红或深绿的条纹，以及带衬线的传统字体，用来表达传承、正统与\"老派体面\"的气质。", "boundary": "本词条讨论的是这套图形语言在品牌、包装与界面上的用法，不概括 preppy 作为服饰品味或社会阶层标签的完整含义。判定标准是纹章、校队字体与传统衬线排版的组合，而不是\"用了海军蓝\"或\"看起来很正式\"。它与装饰艺术不同：装饰艺术的几何母题服务于摩登感，学院风的纹章与条纹服务于\"有来历\"的暗示。它所指的传承是一种视觉修辞，不构成任何关于机构真实历史的主张——把徽章用在没有相应历史的产品上，只是借用符号。", "signature": [ "盾形、绶带或桂冠一类的纹章构件作为标识核心", "粗壮的校队字母、数字或年份，常带描边", "海军蓝、酒红、深绿与米白构成的条纹或格纹分区" ], "when": [ "品牌需要表达延续、正统或与教育、运动传统相关的身份", "产品线依靠一套可重复的纹章与配色区分系列或年份", "目标受众熟悉校园与俱乐部的视觉惯例，能读懂这些符号" ], "when_not": [ "品牌主张是打破传统、面向新用户，纹章会传达相反的信号", "用徽章和年份暗示一段并不存在的机构历史", "界面密度很高，复杂纹章在小尺寸下退化成糊团" ], "tradeoff": "能迅速建立稳重、可信赖的观感，代价是它带着明确的阶层与地域联想，并且纹章在小尺寸、单色场景下需要另做简化版本。", "comparison": { "focus": "用校园传承的符号表达正统感", "mechanism": "纹章、校队字体与传统条纹配色", "cost": "符号自带阶层联想，且需要小尺寸简化版" }, "sources": [ { "id": "preppy-wikipedia", "title": "Wikipedia · Preppy", "url": "https://en.wikipedia.org/wiki/Preppy", "claim": "该条目把 preppy 描述为与美国东北部预科学校校友相关的亚文化，其着装源自这些学校二十世纪早中期的风尚，并与常春藤院校联系在一起；本词条据此确认这套视觉符号的出处，把它转译为品牌与界面的图形语言属编辑判断。", "checkedAt": "2026-09-16", "archive": { "lookupUrl": "https://web.archive.org/web/20260916*/https://en.wikipedia.org/wiki/Preppy", "status": "unconfirmed", "checkedAt": "2026-09-16T13:01:42.423Z", "error": "status-request-failed", "jobId": "spn2-c4b21dcb1a4aa584439055baec53bb436cc1f379" } }, { "id": "preppy-handbook", "title": "Wikipedia · The Official Preppy Handbook", "url": "https://en.wikipedia.org/wiki/The_Official_Preppy_Handbook", "claim": "该条目记载《The Official Preppy Handbook》于 1980 年 10 月由 Workman Publishing 出版，是对这一品味的成文汇编；本词条据此说明这套符号在 1980 年前后被明确编码，并不主张该书是设计规范。", "checkedAt": "2026-09-16", "archive": { "lookupUrl": "https://web.archive.org/web/20260916*/https://en.wikipedia.org/wiki/The_Official_Preppy_Handbook", "status": "unconfirmed", "checkedAt": "2026-09-16T13:01:42.425Z", "error": "status-request-failed", "jobId": "spn2-fa87bb50129c701168bf6b431e7da93b5b11e813" } } ], "relations": [ { "target": "art-deco", "kind": "alternative", "condition": "需要一种带装饰母题的复古品牌语言", "reason": "装饰艺术用几何化装饰表达摩登与奢华，学院风用纹章与条纹表达传承与正统，两者的怀旧指向不同年代与不同价值。", "basis": "editorial" }, { "target": "swiss", "kind": "composes_with", "condition": "纹章作为品牌标识，正文与导航仍需清晰的信息层级", "reason": "纹章负责身份表达，网格与排版层级负责可读性，两者分工不冲突。", "basis": "editorial" }, { "target": "contrast-legibility", "kind": "conflicts_when", "condition": "深色条纹底上直接放置小号文字或图标", "reason": "条纹会让同一段文字落在不同亮度的背景上，最不利处的对比度才是真实对比度。", "basis": "editorial" } ], "rules": [ { "when": "纹章需要出现在图标、favicon 或小尺寸场景", "instruction": "准备一个去掉细节、只保留主要轮廓的简化版本，并在实际最小尺寸上检查是否仍可辨认。", "strength": "must", "basis": "editorial" }, { "when": "徽章中出现年份、拉丁文或机构式措辞", "instruction": "只使用产品真实具备的信息；不要用视觉符号暗示并不存在的历史或资质。", "strength": "must", "basis": "editorial" } ], "visual": { "tokens": { "surface": "#f3efe4", "ink": "#152a44", "accent": "#7a2230", "radiusPx": 2, "shadow": "none" }, "tokenScope": "本样例配方：米白底色、海军蓝墨色与酒红强调色，只是该风格常见取值之一，不是任何机构的标准色；实际项目需按品牌语境重新取值，并验证深色条纹上的文字对比度。" }, "demo": null, "version": "0.1.0", "editorialStatus": "drafted", "requirements": [], "demoCapabilities": [], "implementationNote": "本词条尚无可操作示例；插画为编辑示意，用虚构徽章展示这套图形语言，不代表任何真实机构。应用到产品前仍须确认徽章中的文字属实，并实测小尺寸下的可辨认度与条纹底上的对比度。", "image": { "src": "/images/preppy.webp", "alt": "一张名为 FIELDNOTES 的虚构学院风封面：中央是盾形徽章与绶带，上方是粗体校队字母，背景为海军蓝与酒红斜条纹，下方排着米白色占位文本条。" }, "searchTerms": [ "crest", "campus", "stripes", "serif type", "heritage" ] } }